In Australia, an AI visibility audit can range from a free automated check to a substantial strategic engagement. The phrase covers several different products, so asking “how much?” without defining the output can produce a misleading comparison.
Digital Dominator’s specialist technical audits cost A$495 including GST for the AI Access Check and A$1,195 including GST for the Full AI Access Audit. Both cover one website origin and are human-reviewed. The Full Audit goes deeper into infrastructure and includes a walkthrough and re-check.
Important: these are technical access diagnostics. They do not claim to be complete measurements of brand authority, every competitor, every prompt or future citation likelihood.
Typical audit levels
| Type | Useful for | What to expect |
|---|---|---|
| Free automated check | Early discovery and obvious configuration issues. | A lightweight score or snapshot. Usually limited human interpretation and no implementation assurance. |
| Technical access check | Establishing whether crawler policy or basic delivery may be restricting retrieval. | Defined identities, exact policy evidence, observed access, limitations and prioritised remediation. |
| Full technical audit | Investigating contradictory results, CDN/WAF behaviour, edge controls and difficult delivery problems. | Deeper response and infrastructure analysis, fuller remediation, walkthrough and verification after changes. |
| Broader visibility programme | Monitoring brand mentions, citations, competitors, authority and answer selection over time. | A different scope from technical access, often involving recurring measurement and content or authority work. |
Digital Dominator’s Australian prices
AI Access Check
- Executive access verdict
- Fixed 21-identity policy matrix
- robots.txt, sitemap and optional llms.txt observations
- Separate identified-crawler access result
- Prioritised remediation and human QA
- Delivery within five business days
Full AI Access Audit
- Everything in the Access Check
- Deeper CDN, WAF and edge investigation
- Redirect, TLS, response and challenge analysis
- Expanded developer remediation
- 30-minute walkthrough
- Free re-check after agreed fixes
What determines the cost?
Number of independently governed origins
One brand can operate several domains or subdomains with different infrastructure and policies. Conversely, many branch or office pages may share one origin and one robots policy. Scope should follow the technical origins actually being assessed, not simply the number of page URLs.
Depth of infrastructure investigation
Reading robots.txt is materially different from diagnosing a CDN challenge, WAF rule, redirect chain, TLS behaviour or inconsistent response at the edge. Deeper investigation costs more because it requires more evidence and human interpretation.
Human review and remediation
A machine can collect a response quickly. It may also mistake a branded error template for valid content or treat an intentional training restriction as a visibility defect. Human QA and developer-ready remediation are what turn observations into a usable business output.
Verification after changes
A recommendation is not proof that a fix worked. Where remediation affects edge delivery or policy, a fresh observation after implementation closes the loop.
What should be included in the price?
- The exact domain origin, paths, identities and assessment date.
- Declared policy evidence separated from observed access.
- Clear response classifications and supporting evidence.
- Known limitations and anything that could not be assessed.
- Prioritised remediation connected to confirmed findings.
- A human review before customer delivery.
- Delivery timing and any included walkthrough or re-check.
Warning signs in a cheap audit
A score without retained evidence
If the output cannot show why a verdict was reached, your developer cannot safely act on it.
Every AI identity treated as one bot
Search retrieval, user-triggered fetch, training and data-use controls serve different purposes.
Access presented as a citation guarantee
A technically open site may still lack relevance, authority or corroborating evidence. No responsible access audit guarantees selection.
Optional files treated as universal requirements
Emerging conventions can be observed without being presented as mandatory standards.
Which audit should you choose?
Choose the A$495 AI Access Check when you need a defensible policy and access baseline with clear next steps. Choose the A$1,195 Full AI Access Audit when there may be CDN, firewall, redirect, TLS or challenge behaviour to investigate—or when you want the walkthrough and post-fix verification included.
If your real question is how frequently your brand appears across prompts, how it compares with competitors, or how its authority should improve over time, treat that as a broader visibility programme rather than forcing it into a technical access audit.