Ranked
in search.
Cited
by AI.
Found.
Most businesses have a website. Far fewer have a digital presence that is clearly structured, trusted, and easy for modern discovery systems to understand. Start by finding out how visible you are to AI right now.
with a clear roadmap to improve
execution
Doug leads the advisory conversation, finding what needs doing and in what order. Ivan and Jamie handle execution across SEO and e-commerce delivery, brand, and security. You get strategic clarity without juggling vendors.
by appointment
All sessions are conducted online. No office, no commute, no geography constraint. We work with clients across Australia, the USA, UK, and Europe. send us an enquiry and we'll take it from there.
AI-era search
Traditional SEO remains important. Digital authority goes further by strengthening the structure, trust, content, and technical foundations that modern discovery depends on.
See how visible your business is to AI search right now — how you compare with competitors, what is holding you back, and a clear roadmap to improve.
Start with your score.
Get a free AI visibility score, then close the gap yourself or have OG01 do it for you.
OG01™OG01 measures how visible your business is to AI search, shows how you compare with competitors, and gives you a clear roadmap to improve your score and visibility.
If you want, OG01's remediation platform can carry out the roadmap month by month, rescoring as it goes so you can see your visibility improve over time.
Free score in about 90 seconds — no login, no card.
Full-capability.
One conversation.
A specialist network across search, engineering, brand, content, and digital trust. We cover the layers that shape how a business is found, understood, and chosen.
Digital Authority
We strengthen how your business is found and understood across search-led discovery. Technical SEO, schema, domain trust, indexing hygiene, content authority, and analytics are treated as one connected system. Most engagements start with our fixed-price AI Access Audit - evidence of whether AI systems can reach, read and cite your site, from $495.
E-Commerce, SEO & AI Visibility Builds
Ivan delivers hands-on SEO, AEO and AI-visibility implementation, and high-performing e-commerce builds designed for conversion, with rigorous usability testing and QA built in from day one. Clean structure and storefronts built to perform in both traditional and AI-driven search environments.
Brand, CRM & Digital Identity
Jamie builds the systems and identity that underpin your digital presence. Logos, corporate brand strategy, custom CRM and database builds, customer analytics, and lead management, all delivered with a focus on time, budget, and quality with full transparency throughout every project phase.
Cybersecurity & Penetration Testing
Jamie's security practice covers social engineering assessment, penetration testing, and DDoS mitigation. We find vulnerabilities before someone else does, then build the systems and processes to close them permanently. Transparent, results-focused, no alarmism.
Start with the problem you need to solve.
A short route into our most useful guides. The complete article library remains available in Insights.
Results that tell the story.
Organic traffic doubled through a structured content and authority strategy. No paid acquisition—purely earned visibility in a competitive B2B niche.
126 keywords at position 1. 123 of them cited inside Google AI Overview. Schema, FAQ clusters, city landing pages, and topical authority across every service category. Tracked via Semrush.
From a handful of keywords to 178 on page one of Google over 24 months. 93 keywords in the top three. 72.6% organic traffic growth. Brand-specific keyword strategy, technical SEO, and Shopify migration planning for a Melbourne sustainable wooden toy brand.
Who we are.
Digital Dominator Pty Ltd develops research, methodologies, measurement technologies and software that help organisations understand, measure and improve their visibility in AI-driven search. Our work spans independent research through the Periodic Table of Digital Authority™ (PTODA), proprietary measurement methodologies, commercial software platforms and enterprise advisory services. We believe durable AI visibility begins with transparent measurement, reproducible research and practical implementation.
On the advisory side, Digital Dominator is a specialist team covering SEO strategy, platform engineering, and digital systems. Doug leads the strategy and the technical and platform work on every engagement. Ivan delivers SEO, AEO and e-commerce builds. Jamie covers brand, security, and systems delivery. You deal with us directly throughout, no account managers.
Our office is at 3/21 Brigantine St, Byron Bay NSW 2481, and you can reach us on 1300 405 550. But we rarely meet clients face to face. All sessions, strategy calls, and project reviews are conducted online via video. We operate a no visitor policy; all appointments must be requested and approved through our contact form. We work with clients across Australia, the USA, UK, and Europe.
- One engagement: strategy, development, brand, and security all covered together
- Online always. All appointments conducted via video, Australia-wide
- Private diagnostic systems: internal AI, SEO and crawl workflows help benchmark and prioritise every engagement
- Straight answers: if something won't work, we'll tell you before you spend money on it
- No hand-offs: you deal with us directly throughout every engagement
Some of our longer-standing client relationships also serve as active testing and research environments. With client permission, we use these engagements to develop and refine new approaches to SEO, AI visibility, schema implementation, and platform architecture. which means our clients benefit from being at the front of what we learn.
Sessions are for business owners who want a clear picture of where they stand and what to fix first. We run a private diagnostic review before we speak so the conversation starts with real data, not guesswork.
Get in Touch →Doug founded Digital Dominator after over two decades at the sharp end of online marketing, beginning in the early internet era developing databases before moving into buying and selling web traffic, then working closely with Google products in the early 2010s. Since 2012 he has focused on search, digital systems, and practical growth strategy for Australian businesses.
Doug leads Digital Dominator as a specialist authority studio: part technical search practice, part systems partner, part strategic operator for businesses that need clearer digital foundations.
Ivan works at the intersection of technical SEO and e-commerce delivery, with over two decades of hands-on experience. Ivan studied web development, graphic design, multimedia, and SEO at the North Coast Institute of Technology, and has specialised in white-hat SEO since 2016.
Ivan handles SEO, AEO and AI-visibility implementation and e-commerce builds on Digital Dominator client engagements, working to Doug's strategy and specification.
Jamie brings a strategic overview combined with sharp attention to detail. With a background in computing and experience alongside global industry leaders, he builds digital ecosystems that integrate technology, methodology, and people into coherent, scalable systems.
Jamie's work covers custom CRM and database builds, brand and digital identity, e-commerce, customer analytics, and cybersecurity. Every project Jamie leads is delivered with a focus on time, cost, and quality, with full transparency throughout.
"Digital Dominator generally refers to specialised SEO and digital marketing services aimed at improving search rankings and visibility… focusing on web design, PPC, and SEO… with case studies reporting up to 50% increases in keyword clicks."
Source: Google AI Overview · Query: seo byron bay · digitaldominator.com.au cited as source
What buyers need to know first.
Clear answers for leaders who want more qualified demand—and a practical path from diagnosis to action.
What should I do to get new clients from my online assets in 2026? −
Start by finding the point where potential customers lose you: search visibility, AI visibility, crawler access, weak proof, or a confusing conversion path. We identify the highest-value gap first, then give your team a practical sequence of fixes—not another dashboard to manage.
How do I know if my business shows up in AI search? +
Search the prompts your buyers use in ChatGPT, Google AI Overviews, Perplexity and Gemini, then record whether your brand is named, cited and described accurately. Visibility testing is separate from technical crawler-access testing: a site can be accessible without being selected as an answer.
Why isn't my business showing up in AI answers? +
Your site may be technically blocked, difficult to interpret, inconsistent across the web, weakly evidenced, or simply less useful than competing sources. An AI Access Audit establishes whether crawler access is part of the problem and gives your developer prioritised remediation.
Do I need an AI crawler access audit or a broader AI visibility audit? +
Choose an access audit when you need to know whether AI retrieval systems can reach your public content and what your developer should fix. Choose broader visibility work when access is sound and you need to assess prompts, mentions, citations, competitors and content opportunities.
What does the AI Access Audit deliver? +
A human-reviewed report covering declared crawler policy, access observed by Digital Dominator's identified audit crawler, affected layers and URLs, prioritised developer-ready remediation, and the scope-specific next step. The Full Audit also includes deeper technical analysis and a re-check after fixes.
What is the difference between SEO, AEO and GEO? +
SEO improves visibility in search results. AEO helps content become a direct answer. GEO improves the likelihood that a brand or source is represented in generative answers. They overlap, but crawler access, clear entities, useful content and credible evidence remain shared foundations.
How much does an AI Access Audit cost? +
The AI Access Check is A$495 or US$349. The Full AI Access Audit is A$1,195 or US$799. Both are fixed-price, human-reviewed services for teams that want a clear answer and an actionable developer brief. Compare the two audits.
Do you work with organisations outside Australia? +
Yes. The audit is delivered remotely for organisations in Australia, the United States, the United Kingdom, Singapore and other international markets. You provide the website at checkout and the report is delivered digitally.